About Us
25+ Years of Printing. 10+ Years of Live Event Experiences.
Since 2000, the Roberson family has helped businesses, brands, and organizations bring their ideas to life through professional custom apparel. Today, T-Shirt Shop Dallas has grown into something even bigger.
As the company behind Dallas Live Printing, we specialize in creating unforgettable corporate merchandise experiences through live screen printing, heat press activations, Merch Bars, mobile merch trailers, on-site personalization, and premium custom apparel.
Whether we’re producing hundreds of shirts for a conference, delivering merchandise directly to a hotel, or printing live at an activation, our mission has always been the same:
Create memorable experiences through exceptional print.
Our Story
What started as a family-owned screen printing business has evolved into one of Texas’ leading live event printing companies.
With over 25 years in the decorated apparel industry and more than 10 years producing live printing experiences, we’ve successfully completed hundreds of activations for corporations, agencies, universities, retailers, nonprofits, sports organizations, and national brands.
Today, our clients trust us to deliver more than great-looking apparel.
They trust us to create experiences.
From hotel conferences and trade shows to employee appreciation events, product launches, grand openings, and brand activations, we help companies engage guests with interactive merchandise experiences they’ll remember long after the event is over.
Built for Business
Our primary focus is serving corporate clients, marketing agencies, experiential marketing companies, event managers, and organizations looking for dependable, professional merchandise solutions.
Whether you need custom apparel delivered directly to your hotel, convention center, office, or event venue—or you want us on-site producing merchandise live—we make the process simple from planning to production.
Industry Leadership
Founder LaTonna Roberson, known throughout the industry as Lady Print Boss, is a nationally recognized decorated apparel consultant, speaker, and master printer.
For years, she has helped hundreds of apparel businesses improve their production, marketing, sales, and operations while continuing to build one of Texas’ most trusted custom apparel and live event printing companies.
That same expertise goes into every event we produce.
Why Companies Choose Us
- 25+ Years of Decorated Apparel Experience
- 10+ Years of Live Event Printing
- Hundreds of Successful Activations
- Family-Owned Since 2000
- Local Dallas–Fort Worth Team
- Professional Event Delivery & Setup
- Live Screen Printing & Heat Press Activations
- Merch Bars & Mobile Merch Trailers
- Trusted by National Brands, Agencies & Corporate Clients
Let’s Create Something Memorable
Whether you need bulk custom apparel, event merchandise, or a fully interactive live printing experience, we’d love to help bring your vision to life.
Let’s create an experience your guests will never forget.
